Brand Image and Positioning Studies

Brand strength comes from many areas. With this metrics tool SMC helps you to measure and track brand image and positioning against target audiences over time and make improvements.

Advertising Effectiveness Scorecards

Advertising Impact Measurement (AIM).
Did the target audience notice and recall your ad campaign messages in specific media? Are you cutting through the clutter? Are you maximizing your media investment? A.I.M helps you evaluate the effectiveness of your advertising media investments.

Advertising Campaign Effectiveness Surveys

Advertising Impact Measurement (AIM) Studies
Did the target audience notice and recall your ad campaign messages in specific media? Are you cutting through the clutter? Are you maximizing your media investment? A.I.M helps you evaluate the effectiveness of your advertising media investments.
AdEncounters Studies

This unique tool answers these questions "Is my campaign delivering against plan? Which media and other platforms are performing? Where do I need to adjust?"
Biometrics Ad Effectiveness Studies
Biometrics research is relatively new and can prove helpful in answering these questions: Should I plan and buy TV or print or online or …? Which media will be most effective considering the emotional appeal of my message?

Sales Force Scorecards

Best Practices and Sales Performance Indicator.
The basis for our assessment is the feedback from your clients. We have designed a unique scorecard for competitive ratings of performance and for benchmarking to generate a focus on improvement for your top line.
80/20 Power Tool – Top line Results from Key Accounts.
80% of a business comes from 20% of all clients and most revenue is generated by 20% of the sales force. The 80/20 Review measures your company's sales performance based on dealing with your major clients.

Customer Service Scorecards

Customer Service Tracker
We are expert in designing and delivering a tracking system to monitor customer satisfaction in real time.

Mystery Shopper Feedback
Take the mystery out of employee and manager performance with our mystery Shopper Power Tool.