Understand the problem
OR the opportunity.

We conduct a thorough Needs Analysis, in a 360-degree exercise, with the marketplace, for "full circle feedback". Then we help you crystallize the problem or the opportunity, as the basis for your objectives.

Getting the
context right:

Getting the mix right
is critical – the 4P mix of
Product, Price, Place and Promotion.

Marcom is one of the 4Ps in the marketing mix. We determine the connections among all 4Ps for a more integrated, relevant approach. Product, Price and Place are all interconnected with Promotion as well as the reverse. This approach produces the best alignment between our Solution Services and your problems and opportunities.

Align Communications
within the 4P Mix:

Today, the 4th P, Promotion or Communications is even more critical for business success.

Positioning, message strategy, advertising planning and the right choices of platforms for communications and sales are the key ingredients for success. Which of the many platforms - Advertising Media, Direct Response, Online & Interactive, Sales Promotion, Public Relations, Event Marketing and Sponsorships - and their connection to Personal Selling. and to the consumer do you decide to invest in?

Focus on the
4th P- Communications:

You absolutely need to follow a disciplined process

- we employ an Integrated Marketing Communications approach – a communications process built to make sure that all brand - customer connections are relevant and consistent over time, and produce the desired results. Relations, Event Marketing and Sponsorships - and their connection to Personal Selling. and to the consumer do you decide to invest in?

Follow the IMC
Communications Process:

Integrated Marketing Communications (IMC) is about making the best choices:

in communications strategy and the Big Idea, in creative executions and perhaps most importantly in message platform delivery, so that everything works in harmony and with synergies derived from cross-platform connections" .

Make the best IMC Communications choices:

It is critical to accurately know the level of success in achieving objectives.

Measure Performance of Plan against Objectives:

To start the
next cycle:


Revisit and make Plan Adjustments